Yesterday I finally bit the bullet and deleted my Facebook account. I’ve been working towards this for the last few months by transferring stuff I want to keep over here to my blog. I had downloaded a copy of my Facebook content but it was easier to work directly from my timeline on the site than fishing through a bunch of files and folders to find things. I was only part way through the process but read one too many articles reporting how unethical Facebook is to put up with them any longer.
Over the last couple of years anything I’ve gained from using Facebook has been increasingly outweighed by the negatives of giving my information to a business who are primarily wanting to sell that information on to advertisers, marketers and whoever else is prepared to pay for it. As a company, Facebook shows little or no regard for the real people who use their platform, preferring to put profits and influence first.
Over the course of 2017 I kept noticing articles and news reports pointing to a cavalier attitude from Mark Zuckerberg and a persistent refusal to accept responsibility for the mass manipulation of people and compromise of their privacy. Then the Cambridge Analytica fiasco emerged bringing serious calls to re-evaluate our use of Facebook and what could potentially develop into a mass move away from the platform.
Most people are unlikely to be able to bring themselves to follow through and abandon Facebook. The early abandoners are likely to already have other channels of social networking and be driven by strong principles prompting them to take action against Zuckerberg’s beast.
My hope is that enough people will abandon Facebook within a short enough timeframe to cause some pain to the company. It would be great if it became a snowball effect, but that could be too optimistic. I believe that the prevalent social media model has multiple flaws stemming mostly from the advertising-driven revenue stream they rely upon. I’d love to see some constructive alternatives emerge from the backlash against Facebook, spurring a general awareness amongst internet users that it is time for a move away from platforms operated by mega corporations like Facebook, Apple, Amazon and Google.
We have already endured internet 1.0 and 2.0, it is time for new ideas to create version 3.0 in which real people are respected and their data remains under their own control. Just speculating, but this would seem to be where blockchain technology could become truly useful in decentralising control back into the hands of users. However, this would require educated internet users, most people are not there yet.
Will deleting my Facebook account make any impact? Realistically, no. One out of 2.2 billion obviously makes no difference. Yet if one in every thousand people decided to kill their account then Facebook would lose 2.2 million users — perhaps that might be enough to be noticed and prompt some changes.
I also want to be clear that I’m not deleting my account as a Luddite move against social media per se. All of the big tech giants have serious faults yet I continue to use most of them. But this particular company has pushed things too far and their ‘free’ service has more negatives about it than positives.
Long live the blog!