The opportunity cost of social media

An article well worth reading on the opportunity cost of social media: Is social media robbing us of our dearest hopes and dreams in life?

The subtitle ‘The biggest problem with social media? It is designed to give us exactly the opposite of what we truly want in life’, sums up the gist of it. Effectively, there is a clash between the interests of those who provide the social media technology and the interests of the people who use it. Think of what Facebook or Twitter are trying to achieve:

What does technology want? It wants more clicks, more time on site, higher conversation rates, etc. It wants your attention

Then consider what your own goals are:

What do we want? Well, presumably our dearest hopes and dreams for our lives go far beyond spending another 20 minutes on Facebook, Twitter, Pinterest, Instagram, etc.

A personal action I have decided upon after reading this article is to start breaking my lists of stuff I want to get done into tasks that will take only 10 to 20 minutes so I can see the real opportunity cost of wasting time dicking around on social media when I have other things I can easily do in the time I would waste doing that.

I can agree that social media can serve a useful purpose, and it can be used as a form of entertainment. Some people also consider slot machines to be a benign form of entertainment, but when I look at the money that gets pumped into them it’s easy for me to imagine what else could be done with that money. Our time is a less renewable resource than money so I’d like to retain control of what I spend mine on.